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The Swell Jar is an original brand concept for a chain of sustainable, zero-waste grocery stores. This brand's mission is to do its part in helping the environment and to instill a greater sense of environmental responsibility in its customers. This brand utilizes a combination of muted, pastel colors, organic shapes, illustrations, and topographic map textures to reinforce the importance of nature to their purpose as a brand. 

The Swell Jar Branding

Student work 
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