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Johnsteen Trees Packaging

Student Work
Tasked with redesigning Johnsteen Trees Germination Kits, I chose to create a theme of trees based on books: a willow tree for Harry Potter, an oak tree for To Kill a Mockingbird, and an apple tree for the Giving Tree. These kits are designed to mimic vintage book covers with intricate details referencing the books themselves in order to fill consumers with a sense of nostalgia. The containers are color coordinated according to what kind of tree they are, and the nature of this design allows the brand to expand into more trees from more books.
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